Portfolio
SOUL Electronics
Soul Electronics was founded in 2010, specializing in audio gadgets and distributing products worldwide.
Date
Mar 2025
Brief
With over 25 years of history, the brand is now undergoing rebranding to present a fresher, more youthful, and energetic image to customers.
What I Did
Rebranding : from visual identity and messaging to digital experience and packaging. This includes aligning internal teams, updating brand guidelines, and reinforcing the new brand values to reflect a youthful, energetic, and lifestyle-focused identity.
E-commerce revamp: migrating to Shopify and reorganizing product categories for easier navigation and better user experience.
Product photography: focus on stylish, lifestyle-oriented visuals, creating a relatable and engaging tone.
Package Redesign: to align with our refreshed brand identity. The new design will emphasize youth and energetic image, and also enhancing both unboxing experience and environmental responsibility.
LE V Beauty
LE V Beauty is a luxury beauty salon offering a variety of facial and body treatments.
Date
2019 - 2022
Brief
LE V Beauty is dedicated to gaining greater exposure in the luxury beauty industry. With a focus on exceptional service and high-quality treatments, the salon aims to build a distinctive brand image that resonates with clients and sets it apart in a competitive market.
What I Did
Revamping the online store: to provide a multi-channel approach for selling products. Ensuring a seamless and consistent design across all platforms, making it easier for clients to shop and engage with the products across various channels, from the website to social media and beyond.
Photography: with a minimalist and soft aesthetic that conveys a gentle, elegant, and premium feel — appealing to consumers who value skincare with a touch of luxury and simplicity.
Marketing asset: such as leaflet, social media post, to introduce the product and its related services, highlighting key features, benefits, and usage in a concise and engaging format.
All About Taste
An online butcher shop offering high-quality, fresh meats delivered straight to your door. With a wide variety of cuts and options, the platform provides a convenient and reliable shopping experience, ensuring customers can easily access premium meats from trusted suppliers.
Date
2022
Brief
Starting from zero, they aimed to expand their reach by connecting with more online customers, offering the same quality and authenticity of their products through a convenient digital platform. Their goal was to make market goods accessible to a broader audience by combining traditional craftsmanship with modern convenience.
What I Did
Logo Design: Created a unique and impactful logo from scratch, reflecting the brand’s personality and values. Focused on simplicity, versatility, and memorability to ensure it works across various platforms and sizes.
Brand Book Development: a comprehensive brand book to maintain consistency across all branding and marketing materials.
E-commerce Website Design & Development: Platform: Built the online store using Shopify, ensuring ease of management for the client and scalability for growth.
Social Media Establishment & Management: created reusable, brand-aligned templates for different content types such as product highlights, quotes, promotions, and announcements. Ensured consistent layout, color scheme, and typography for visual harmony.
